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Tuesday, April 12, 2011 2:53 pm
World Book Anywhere, Anytime
Posted by: Rebecca Vnuk

Earlier today I was discussing reference publishing trends with a colleague. We noted that, as far as e-reference goes, there seems to be at least as much emphasis these days on new methods of delivery as on new databases. For example, World Book has just introduced World Book Mobile, “a mobile-friendly version of its comprehensive reference database, which includes tens of thousands of authoritative articles and multimedia images, including maps, photographs, and illustrations.”

Here’s more from the press release:

“Librarians and teachers have been asking for World Book Mobile because they want their patrons and students to have access to reliable information on the go,” said World Book President Donald D. Keller. “We’ve made it easy by allowing everyone access to quick facts and providing subscribers the option to delve even further into the content.”

With World Book Mobile, anyone can access a concise edition of the World Book database by simply visiting www.worldbookonline.com or m.worldbk.com from their phone’s browser to perform quick searches and obtain reliable, understandable information. Additionally, they can stay updated on popular search terms through World Book’s trending topics feature.

Subscribers to the World Book Web, including students who have access through their schools and both children and adults who have access through their local public libraries, also can dive deeper into the content simply by logging on through their school or local library subscription.

“This is another example of the incredible resources offered through school and public libraries,” said Keller. “For years, many libraries have allowed their patrons to log on from home and access World Book databases. Now, library patrons can have World Book access whenever and wherever they have a question they want to answer.”


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