Publicity for the new American Heritage Dictionary
Posted by: Christine Bulson
The New York Times had an article in yesterday's paper about the major advertising campaign by Houghton Mifflin Harcourt for the new 5th edition of the American Heritage Dictionary of the English Language. Even with the demise of print reference sources, the publisher is making a huge effort to convince the public that they still need and will use a print dictionary. There is the incentive that if they buy the print version they will get a free app of the dictionary ($24.99). There is also the web site ahdictionary.com which has basic definitions and pronunciations from the 5th edition but lacks usage notes and etymology.